DESPICABLE ME 2

Client: Universal Pictures

Agency: Cardboard

In cinema teaser standee designed & artworked10 x language lugs (3 colour print) for Worldwide distribution.

We had film poster artworks and a wealth of characters from the style guide but the client wanted a different approach

The concept used the recognisable elements of the charismatic characters - goggles & colour - to create a teaser standee that became an instant hit with fans new & old, lifting the brand to premium status.